CTS-3110M1 - Google Digital Marketing & E-Commerce
Course Description
Whether learning the foundations or taking your career to the next level, a Google IT Certificate opens doors to in-demand jobs. A Digital Marketing & E-commerce Certificate qualifies you to manage digital marketing campaigns, attract and engage customers, and sell products online. Main topics include developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search, social media, and email; measuring marketing analytics and sharing insights; and building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty. Students will learn popular tools and platforms such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. Upon successful completion, students will earn the Google IT Digital Marketing & E-commerce certificate, which is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). This course is one of six short-courses in the Google IT programming suite.
Learner Outcomes
Upon completion of this course, students will:
- Understand the fundamentals of digital marketing and e-commerce, including email marketing, marketing analytics & measurement, SEO / SEM, reaching customers & selling online, and building customer loyalty.
- Apply digital marketing and e-commerce skills to help businesses grow their online presence and sales.
- Get hands-on practice using popular digital marketing and e-commerce tools, such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads, and Google Analytics.
- Construct artifacts that can be gathered into a portfolio to show to potential employers.
Notes
Students will need a computer with internet access, video streaming capabilities and Coursera.